/* LESSBRANDING.COM — editorial anti-brand minimalism
   Ink on paper, one signal accent, the strike as signature device. */

@font-face {
  font-family: "Archivo";
  src: url("/assets/fonts/archivo-var.woff2") format("woff2-variations");
  font-weight: 100 900;
  font-display: swap;
}

:root {
  --ink: #111111;
  --paper: #FAFAF7;
  --signal: #E8480C;
  --mist: #555550;
  --line: #E3E2DC;
  --tile: #F1F0EA;
  --max: 1240px;
  --pad: clamp(20px, 4vw, 48px);
}

* { margin: 0; padding: 0; box-sizing: border-box; }
html { scroll-behavior: smooth; }
html, body { overflow-x: hidden; }
body {
  font-family: "Archivo", "Helvetica Neue", Helvetica, Arial, sans-serif;
  background: var(--paper);
  color: var(--ink);
  font-size: 17px;
  line-height: 1.6;
  font-weight: 400;
  -webkit-font-smoothing: antialiased;
  position: relative;
}
/* paper grain */
body::after {
  content: ""; position: fixed; inset: 0; pointer-events: none; z-index: 999;
  background-image: url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.9' numOctaves='2'/%3E%3C/filter%3E%3Crect width='120' height='120' filter='url(%23n)' opacity='0.035'/%3E%3C/svg%3E");
}

a { color: inherit; text-decoration: none; }
img { max-width: 100%; display: block; }
::selection { background: var(--signal); color: var(--paper); }

.wrap { max-width: var(--max); margin: 0 auto; padding-left: var(--pad); padding-right: var(--pad); }

/* ---------- header ---------- */
.site-header {
  position: sticky; top: 0; z-index: 50;
  background: color-mix(in srgb, var(--paper) 92%, transparent);
  backdrop-filter: blur(8px);
  border-bottom: 1px solid var(--line);
}
.site-header .bar { display: flex; align-items: center; justify-content: space-between; height: 68px; }
.logo-link svg { height: 30px; width: auto; display: block; }
.nav { display: flex; gap: 34px; align-items: center; }
.nav a {
  font-size: 12.5px; font-weight: 600; letter-spacing: 0.24em; text-transform: uppercase;
  padding: 6px 0; position: relative;
}
.nav a::after {
  content: ""; position: absolute; left: 0; bottom: 0; height: 2px; width: 100%;
  background: var(--signal); transform: scaleX(0); transform-origin: left; transition: transform .25s ease;
}
.nav a:hover::after, .nav a[aria-current="page"]::after { transform: scaleX(1); }
.cart-link { display: flex; align-items: center; gap: 8px; }
.cart-count {
  min-width: 20px; height: 20px; border-radius: 999px; background: var(--ink); color: var(--paper);
  font-size: 11px; font-weight: 800; display: inline-flex; align-items: center; justify-content: center; padding: 0 6px;
}
.cart-count.hot { background: var(--signal); }

/* mobile: logo + hamburger only */
.menu-toggle { display: none; }
.burger { display: none; cursor: pointer; width: 40px; height: 40px; align-items: center; justify-content: center; }
.burger span, .burger span::before, .burger span::after {
  content: ""; display: block; width: 24px; height: 2.5px; background: var(--ink); position: relative; transition: all .2s;
}
.burger span::before { position: absolute; top: -8px; }
.burger span::after { position: absolute; top: 8px; }

@media (max-width: 860px) {
  .burger { display: flex; }
  .nav {
    display: none; position: absolute; top: 68px; left: 0; right: 0;
    background: var(--paper); border-bottom: 1px solid var(--line);
    flex-direction: column; align-items: flex-start; gap: 0; padding: 8px var(--pad) 20px;
  }
  .nav a { padding: 14px 0; font-size: 14px; width: 100%; border-bottom: 1px solid var(--line); }
  .nav a:last-child { border-bottom: 0; }
  .menu-toggle:checked ~ .nav { display: flex; }
  .menu-toggle:checked ~ .burger span { background: transparent; }
  .menu-toggle:checked ~ .burger span::before { top: 0; transform: rotate(45deg); }
  .menu-toggle:checked ~ .burger span::after { top: 0; transform: rotate(-45deg); }
}

/* ---------- type ---------- */
.display {
  font-weight: 800; letter-spacing: -0.015em; line-height: 0.98;
  font-size: clamp(30px, 8.6vw, 108px); text-transform: uppercase;
}
.strike-word { position: relative; opacity: 0.38; white-space: nowrap; }
.strike-word::after {
  content: ""; position: absolute; left: -1%; right: -1%; top: 44%; height: 0.09em; background: var(--signal);
  transform: scaleX(0); transform-origin: left; animation: strike .7s cubic-bezier(.77,0,.18,1) .5s forwards;
}
@keyframes strike { to { transform: scaleX(1); } }
.kicker {
  font-size: 12.5px; font-weight: 600; letter-spacing: 0.34em; text-transform: uppercase; color: var(--ink);
  display: flex; align-items: center; gap: 16px;
}
.kicker::after { content: ""; flex: 1; height: 1px; background: var(--line); }
.kicker .num { color: var(--signal); font-weight: 800; }
h1, h2, h3 { font-weight: 800; letter-spacing: -0.01em; line-height: 1.1; }
h2 { font-size: clamp(28px, 4vw, 44px); text-transform: uppercase; }
h3 { font-size: 20px; }
.lede { font-size: clamp(18px, 2.2vw, 22px); color: var(--mist); max-width: 34em; }

.reveal { opacity: 0; transform: translateY(18px); animation: rise .7s cubic-bezier(.22,1,.36,1) forwards; }
.reveal.d1 { animation-delay: .12s; } .reveal.d2 { animation-delay: .24s; } .reveal.d3 { animation-delay: .36s; }
@keyframes rise { to { opacity: 1; transform: none; } }

/* ---------- buttons ---------- */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 10px;
  background: var(--ink); color: var(--paper); border: 0; cursor: pointer;
  font-family: inherit; font-size: 13px; font-weight: 700; letter-spacing: 0.22em; text-transform: uppercase;
  padding: 18px 34px; transition: background .2s ease, transform .15s ease;
}
.btn:hover { background: var(--signal); }
.btn:active { transform: translateY(1px); }
.btn.ghost { background: transparent; color: var(--ink); box-shadow: inset 0 0 0 1.5px var(--ink); }
.btn.ghost:hover { background: var(--ink); color: var(--paper); }
.btn[disabled] { opacity: .4; pointer-events: none; }

/* ---------- hero ---------- */
.hero { padding: clamp(56px, 10vh, 120px) 0 clamp(40px, 7vh, 80px); }
.hero .display { max-width: 11em; }
.hero .lede { margin: 28px 0 36px; }
.hero-ctas { display: flex; gap: 16px; flex-wrap: wrap; }

/* ---------- sections ---------- */
.section { padding: clamp(48px, 8vh, 96px) 0; }
.section .kicker { margin-bottom: 36px; }

/* ---------- product grid ---------- */
.grid { display: grid; grid-template-columns: repeat(auto-fill, minmax(260px, 1fr)); gap: 28px; }
.card { display: flex; flex-direction: column; gap: 14px; }
.card .tile { background: var(--tile); aspect-ratio: 1; overflow: hidden; position: relative; }
.card .tile img { width: 100%; height: 100%; object-fit: cover; transition: transform .5s cubic-bezier(.22,1,.36,1); }
.card:hover .tile img { transform: scale(1.04); }
.card .title { font-weight: 700; font-size: 16.5px; position: relative; display: inline-block; }
.card .title::after {
  content: ""; position: absolute; left: 0; bottom: -3px; height: 2px; width: 100%;
  background: var(--signal); transform: scaleX(0); transform-origin: left; transition: transform .3s ease;
}
.card:hover .title::after { transform: scaleX(1); }
.card .meta { display: flex; justify-content: space-between; align-items: baseline; }
.price { font-weight: 800; font-size: 17px; }
.card .cat { font-size: 11px; letter-spacing: 0.2em; text-transform: uppercase; color: var(--mist); }

/* ---------- category strip on home ---------- */
.cat-rows { border-top: 1px solid var(--ink); }
.cat-row {
  display: grid; grid-template-columns: 80px 1fr auto; align-items: center; gap: 24px;
  padding: 30px 0; border-bottom: 1px solid var(--ink); transition: padding-left .25s ease;
}
.cat-row:hover { padding-left: 14px; }
.cat-row .num { font-weight: 800; font-size: 15px; color: var(--signal); letter-spacing: 0.1em; }
.cat-row .name { font-weight: 800; font-size: clamp(24px, 3.6vw, 40px); text-transform: uppercase; letter-spacing: -0.01em; }
.cat-row .arrow { font-size: 26px; font-weight: 800; transition: transform .25s ease; }
.cat-row:hover .arrow { transform: translateX(8px); color: var(--signal); }
@media (max-width: 600px) { .cat-row { grid-template-columns: 48px 1fr auto; } }

/* ---------- promise band ---------- */
.band { background: var(--ink); color: var(--paper); }
.band .inner { padding: clamp(48px, 8vh, 88px) 0; }
.band h2 .strike-word::after { animation: none; transform: scaleX(1); }
.promises { display: grid; grid-template-columns: repeat(auto-fit, minmax(220px, 1fr)); gap: 32px; margin-top: 44px; }
.promise .n { color: var(--signal); font-weight: 800; font-size: 13px; letter-spacing: 0.2em; }
.promise h3 { margin: 10px 0 8px; font-size: 17px; text-transform: uppercase; letter-spacing: 0.04em; }
.promise p { color: #B9B8B2; font-size: 15px; }

/* ---------- product page ---------- */
.product-layout { display: grid; grid-template-columns: minmax(0, 7fr) minmax(0, 5fr); gap: clamp(28px, 5vw, 72px); padding-top: 40px; }
@media (max-width: 860px) { .product-layout { grid-template-columns: 1fr; } }
.gallery { display: grid; gap: 16px; }
.gallery .tile { background: var(--tile); aspect-ratio: 1; }
.gallery .tile img { width: 100%; height: 100%; object-fit: cover; }
.buy-panel h1 { font-size: clamp(28px, 3.5vw, 40px); text-transform: uppercase; }
.buy-panel .price { font-size: 26px; margin: 14px 0 4px; }
.delivery-note { font-size: 14px; color: var(--mist); margin-bottom: 22px; }
.buy-panel .short { color: var(--mist); margin-bottom: 26px; }
.variants { display: flex; gap: 10px; flex-wrap: wrap; margin-bottom: 26px; }
.variant-btn {
  font-family: inherit; font-size: 13px; font-weight: 600; letter-spacing: 0.1em; text-transform: uppercase;
  background: transparent; border: 1.5px solid var(--line); color: var(--ink); padding: 10px 18px; cursor: pointer; transition: all .15s;
}
.variant-btn[aria-pressed="true"] { border-color: var(--ink); background: var(--ink); color: var(--paper); }
.spec { border-top: 1px solid var(--line); margin-top: 34px; }
.spec dt { font-size: 12px; font-weight: 700; letter-spacing: 0.2em; text-transform: uppercase; padding-top: 18px; color: var(--mist); }
.spec dd { padding: 6px 0 18px; border-bottom: 1px solid var(--line); }
.faq { margin-top: 10px; }
.faq details { border-bottom: 1px solid var(--line); }
.faq summary { cursor: pointer; font-weight: 700; padding: 18px 0; list-style: none; display: flex; justify-content: space-between; }
.faq summary::after { content: "+"; font-weight: 800; color: var(--signal); }
.faq details[open] summary::after { content: "–"; }
.faq p { padding: 0 0 18px; color: var(--mist); }

/* ---------- cart ---------- */
.cart-rows { border-top: 1px solid var(--ink); }
.cart-row { display: grid; grid-template-columns: 88px 1fr auto auto; gap: 20px; align-items: center; padding: 20px 0; border-bottom: 1px solid var(--line); }
.cart-row .tile { background: var(--tile); width: 88px; height: 88px; }
.cart-row .tile img { width: 100%; height: 100%; object-fit: cover; }
.qty { display: inline-flex; align-items: center; border: 1.5px solid var(--line); }
.qty button { background: none; border: 0; font-size: 18px; font-weight: 800; width: 34px; height: 38px; cursor: pointer; font-family: inherit; }
.qty span { min-width: 28px; text-align: center; font-weight: 700; }
.remove { background: none; border: 0; color: var(--mist); font-size: 12px; letter-spacing: 0.12em; text-transform: uppercase; cursor: pointer; font-family: inherit; }
.remove:hover { color: var(--signal); }
.cart-summary { margin-top: 30px; display: flex; flex-direction: column; align-items: flex-end; gap: 16px; }
.cart-total { font-size: 24px; font-weight: 800; }
.cart-empty { padding: 60px 0; color: var(--mist); }
@media (max-width: 600px) { .cart-row { grid-template-columns: 66px 1fr; } .cart-row .qty, .cart-row .line-price { grid-column: 2; } }

/* ---------- prose / legal / guides ---------- */
.prose { max-width: 46em; padding-top: 30px; }
.prose h1 { font-size: clamp(30px, 4.5vw, 52px); text-transform: uppercase; margin-bottom: 24px; }
.prose h2 { font-size: 22px; text-transform: none; letter-spacing: 0; margin: 36px 0 12px; }
.prose h3 { margin: 26px 0 10px; }
.prose p, .prose li { color: #2E2D29; margin-bottom: 14px; }
.prose ul, .prose ol { padding-left: 22px; margin-bottom: 16px; }
.prose a { font-weight: 600; border-bottom: 2px solid var(--signal); }
.prose strong { font-weight: 700; }
.prose blockquote { border-left: 3px solid var(--signal); padding-left: 18px; color: var(--mist); margin: 20px 0; }

/* ---------- forms ---------- */
.form { max-width: 34em; display: grid; gap: 18px; padding-top: 10px; }
.form label { font-size: 12px; font-weight: 700; letter-spacing: 0.2em; text-transform: uppercase; display: block; margin-bottom: 8px; }
.form input, .form textarea {
  width: 100%; font-family: inherit; font-size: 16px; padding: 14px 16px;
  border: 1.5px solid var(--line); background: #FFFFFF; color: var(--ink);
}
.form input:focus, .form textarea:focus { outline: none; border-color: var(--ink); }
.notice { padding: 16px 20px; background: var(--tile); font-size: 15px; }
.notice.ok { border-left: 3px solid #1E7A34; }
.notice.err { border-left: 3px solid var(--signal); }

/* ---------- footer ---------- */
.site-footer { background: var(--ink); color: var(--paper); margin-top: clamp(48px, 8vh, 96px); }
.site-footer .top { display: grid; grid-template-columns: 1.4fr 1fr 1fr 1fr; gap: 40px; padding: clamp(44px, 7vh, 80px) 0; }
@media (max-width: 860px) { .site-footer .top { grid-template-columns: 1fr 1fr; } }
@media (max-width: 520px) { .site-footer .top { grid-template-columns: 1fr; } }
.site-footer .fl svg { height: 34px; width: auto; }
.site-footer .tag { color: #B9B8B2; margin-top: 14px; font-size: 15px; max-width: 22em; }
.site-footer h4 { font-size: 12px; letter-spacing: 0.24em; text-transform: uppercase; color: #8C8B85; margin-bottom: 16px; }
.site-footer ul { list-style: none; display: grid; gap: 10px; }
.site-footer li a { color: #D8D7D1; font-size: 15px; }
.site-footer li a:hover { color: var(--signal); }
.site-footer .legal {
  border-top: 1px solid #2A2925; padding: 22px 0; display: flex; justify-content: space-between; gap: 16px; flex-wrap: wrap;
  font-size: 13px; color: #8C8B85;
}

/* small helpers */
.mt-2 { margin-top: 16px; } .mt-4 { margin-top: 32px; }
.center { text-align: center; }
.hidden { display: none !important; }